About Us

Sterling Auto Electrical Distributors Pty Ltd is a wholesale and distribution company which services the needs of the Auto Electrical Industry by offering customers fast, dependable distribution and a quality range of products from around the world.

Sterling Auto Electrical Supplies is a family owned and operated business. Sterling Auto Electrical Supplies was founded in 1991 as a mobile parts supplier for Auto Electricians in metropolitan and country areas of Victoria. The mobile service still operates today along with a warehouse. Parts are dispatched from the warehouse in Metropolitan Melbourne to Metropolitan areas, country Victoria, interstate and overseas.

Sterling Auto Electrical Supplies distributes the highest quality products from many of the leading brands in automotive electrical products. Parts are sourced and distributed for original equipment and aftermarket applications.  Products predominately cater for the bus and truck industry and manufacturing industries. Customers also include auto electricians, gas vehicle conversion and marine applications.

Our product range covers over 20,000 individual items including;  

  • Automotive Electrical Accessories
  • Starter Motors, Alternators and Components
  • Lighting
  • Terminals
  • Connections
  • Protection
  • Switches
  • Fuses
  • Bundling
  • Lugs
  • Tubing
  • Application tooling kits and storage

The product brands include;

  • Hella
  • Narva
  • Projecta
  • Carroll
  • Quikcrimp
  • Hansa
  • Hobbs
  • Consolidated Alloys
  • Leece Neville
  • Delco Remy
  • Nitto
  • LED Autolamps

We pride ourselves on supplying high quality products from market leading manufacturers whilst striving to provide the highest customer service, tailored to your individual needs.

If a product does not appear on the website, please send us an email through the contact us page and we will endeavour to source the item and provide a competitive price.


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